Small and midsize businesses in the U.S. are facing unprecedented cybersecurity risks and challenges. While large enterprises often have dedicated security teams and big budgets, SMBs (with under $25M in revenue, our target segment) typically operate with minimal IT staff and limited security expertise. Unfortunately, attackers have taken notice. Nearly half of cyberattacks (43%) are now aimed at small businesses, yet only 14% of those businesses consider themselves prepared to defend against such attacks . This vulnerability is exacerbated by the fact that a successful breach can be devastating for an SMB – studies show that downtime from attacks (even a single incident causing over 8 hours of downtime) can inflict major financial harm . Additionally, 83% of small and medium businesses are not financially or operationally prepared to recover from a cyber attack’s damages , and most lack cyber insurance or incident response plans. These statistics underscore a critical need: SMBs require affordable, effective cybersecurity services to survive in today’s threat landscape.